The Seirafian family of Isfahan was founded by Haj Reza Seirafian in the early 20th century, distinguished by its unmatched precision and refined taste in carpet weaving. His sons expanded the workshop into a benchmark of quality and innovation, earning the Seirafian name global recognition in the art of Persian carpets. Today, the third and fourth generations carry forward this legacy, preserving the family’s status as a symbol of luxury and excellence in the world of fine rugs.